The Communications Maestro Behind Visa’s Global Strategy
Andy Gerlt: Steering Communications for Visa
In the realm of corporate communications, few names stand out as prominently as Andy Gerlt. Currently spearheading as the Head of Communications for Visa Commercial & Money Movement Solutions, Gerlt has carved a niche for himself with his astute skills in media relations, message development, and brand positioning.
His professional journey began with an educational foundation from Drake University, where he majored in Journalism and Mass Communication. From there, he dove straight into the world of corporate communications, leaving an indelible mark at each step.
His tenure at Visa Inc. has been noteworthy. Joining the payment tech giant in 2013, Gerlt quickly rose through the ranks, handling various roles ranging from Director of Global Brand, Product & Sponsorship Communications to his current leadership position. His expertise played a pivotal role during Visa’s global communications sponsorship activation for the 2014 FIFA World Cup Brazil, emphasizing Visa’s “Everywhere” positioning through the lens of the grand sporting event.
Prior to Visa, Gerlt demonstrated his proficiency in media relations and strategic communications at several renowned firms. At Waggener Edstrom Worldwide, he managed consumer public relations campaigns for major brands like Microsoft, showcasing his adeptness at narrative crafting and media strategy. His stint at Cramer-Krasselt saw him leading public relations efforts for AirTran Airways and providing strategic counsel during crucial business developments.
Further enriching his portfolio, Gerlt was associated with Ogilvy Public Relations where he led PR activities for names like Johnsonville Sausage and Johnson & Johnson. His early career days at Weber Shandwick provided a solid foundation, allowing him to hone skills in media relations and stakeholder engagement.
With such an illustrious career, it’s evident that Gerlt’s impact on the corporate communications landscape has been profound. Whether it’s leading Visa’s narrative in the complex world of payment technology or his earlier engagements with global PR firms, Gerlt stands as a testament to dedication, skill, and visionary leadership in the field of corporate communications.