The Rise of Financial Planning: eMoney CEO Susan McKenna Discusses Industry Trends and Tech Updates
The Rise of Financial Planning: A Look at eMoney’s Success
In the ever-evolving world of wealth management, the shift towards a more holistic and client-centered approach to financial planning is becoming increasingly prevalent. According to eMoney CEO Susan McKenna, this trend is not only reshaping the industry but also driving record growth for firms that embrace it.
Since taking on the role of CEO nearly two years ago, McKenna has witnessed a surge in the adoption of financial planning-centric practices among wealth advisors. This shift away from the traditional investment-focused model has propelled eMoney’s planning platform to new heights, with more than 109,000 financial professionals using the platform to serve over 6.3 million U.S. households with a combined wealth of over $2 trillion.
McKenna attributes eMoney’s success to its unwavering commitment to innovation and client engagement. Recent updates to the company’s client portal and decision center have enhanced the platform’s interactivity and efficiency, making it an indispensable tool for advisors looking to provide personalized and collaborative planning solutions.
As the industry continues to evolve, McKenna emphasizes the importance of staying ahead of the curve and adapting to the changing needs of clients. Whether it’s helping younger advisors navigate the early stages of wealth accumulation or assisting high-net-worth individuals with complex multigenerational planning, eMoney’s flexible platform is designed to meet the diverse needs of advisors and their clients.
Looking ahead, McKenna predicts a continued wave of advisor industry recruiting news as more professionals seek out firms that offer cutting-edge planning technology. She advises advisors to carefully consider the tech stack of their prospective firms, as the right technology can make a significant impact on their success and client satisfaction.
In a landscape where clients demand collaboration, personalization, and adaptability, eMoney is leading the charge with its innovative planning solutions. By focusing on what clients truly want and need in a planning platform, eMoney aims to not only foster but also benefit from the paradigm shift towards fee-based planning.
As the industry continues to evolve, one thing is clear: the future of wealth management lies in embracing technology and innovation to deliver truly personalized and impactful financial planning solutions. And with eMoney at the forefront of this movement, the possibilities are endless.
