Introducing Adobe Content Hub with Adobe Experience Manager (AEM) Assets: Streamlining Creative Asset Management for Brands

Are you tired of spending hours searching for the right images and videos for your marketing campaigns? Do you struggle to keep track of all your creative assets and ensure they align with your brand standards? Well, Adobe has some exciting news for you!

Adobe recently announced the availability of Adobe Content Hub with Adobe Experience Manager (AEM) Assets. This powerful tool is designed to help brands streamline the use of creative assets across their organisation and with external partners. With AEM Assets being utilised by major Fortune 50 companies like ASICS, Cisco, and The Coca-Cola Company, you know you’re in good company.

One of the key features of Adobe Content Hub is its Asset Search functionality. This allows users to quickly find brand-approved assets using terms or phrases, enhanced by smart tags for better searchability. No more wasting time scrolling through endless folders looking for that one perfect image!

But that’s not all – Adobe Content Hub also offers Content Creation capabilities with Adobe Express and Firefly generative AI. This allows users to remix assets directly within the workflow, making quick adjustments and creating new content variations a breeze. Say goodbye to tedious editing processes and hello to efficient content creation.

Centralised Management is another standout feature of Adobe Content Hub. Administrators can easily manage permissions for sensitive assets and ensure that AI-generated content aligns with brand standards. With Firefly-powered features attaching Content Credentials to content for transparency, you can rest assured that your brand integrity is maintained.

And let’s not forget about Usage Insights. Detailed analytics on asset usage help brands understand and improve their content creation processes. By gaining valuable insights into how your assets are being used, you can make informed decisions to optimise your marketing campaigns and personalised customer experiences.

But the excitement doesn’t stop there – Adobe Content Hub will also support Adobe GenStudio, a new application designed to help marketing organisations plan, create, manage, activate, and measure content. With these powerful tools at your disposal, you’ll be well-equipped to take your marketing efforts to the next level.

So, if you’re ready to revolutionise the way you manage and create content for your brand, be sure to check out Adobe Content Hub with Adobe Experience Manager Assets. With its innovative features and seamless integration with Adobe’s other tools, you’ll be on your way to a more efficient and effective content supply chain in no time.

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