Navigating Cinema Advertisements: What Time Should You Really Arrive?

Lights, camera, action! The anticipation builds as you settle into your seat at the cinema, waiting for the main event to begin. But how long do you actually have to wait before the movie starts rolling?

According to information gathered from the UK’s major cinema chains and experts in the field, the wait time for adverts and trailers before the film begins can vary. Cineworld typically runs ads and trailers for 30-45 minutes, while Odeon claims a shorter wait of 15-25 minutes. Everyman plays 25 minutes of ads and trailers, but this can vary for special events. Showcase and Vue both offer a window of 20-25 minutes for ads and trailers before the feature starts.

Karen Stacey, the chief executive of Digital Cinema Media, reveals that the average wait time is around 24 minutes – 12 minutes for ads and 12 for trailers. This consistent length allows for a more staggered entry for the audience and helps cinemas maximize revenue.

While there are no set rules governing the length of cinema advertising, cinema policy is the key decider. Factors such as demand from advertisers and the films being showcased can influence the length of ads and trailers.

Research has shown that advertising in cinemas is highly effective, with viewers watching a higher proportion of ads compared to TV or social media. Avid cinema-goers like Bill Boswell appreciate the pre-show ads as they help support the cinema and enhance the overall experience.

However, there are drawbacks to consider, such as parking fees and babysitting costs. Consumer expert Martin Lewis suggests that greater clarity on the start time of the film could help customers save on additional expenses.

If you prefer to skip the pre-show altogether, independent or community cinemas may be a better option. These cinemas often have shorter pre-shows and offer a more intimate viewing experience.

So, the next time you head to the cinema, plan accordingly and arrive early to make the most of your visit. Whether you enjoy the pre-show ads or prefer to skip them, the magic of the big screen awaits you. Lights, camera, action – enjoy the show!